Marketing / Sales / Brand Management

Welcome to Fordham University Gabelli School of Business’ Marketing/Sales/Brand Management Community! Here you’ll find resources such as blogs, events, and resources specific to only marketing/brand management and sales to help you embrace your career and academic journey and explore Fordham’s career resources in one central space.

Marketers create and execute strategies to promote brands, products and services, to maximize profits for the company. They monitor market trends, consumer behavior, attitudes and preferences, create advertising campaigns, develop pricing strategies and targeting strategies to connect with consumers and increase awareness for their product or service offerings. Big data and analytics are integral in assisting marketers to predict consumer behavior, improve decision-making across the board and determine the ROI of its marketing efforts so top-notch analytical skills are critical in many roles.

Brand Management is a marketing function that uses techniques to increase the perceived value of a product line or brand over time. Based on the marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. Being a brand manager is like being the CEO of your own brand.

Marketing is an expansive area of expertise that encompasses many different focus areas, skills, and job descriptions. Marketing roles exist in virtually every industry and company.

A career in Sales can be fast-paced, demanding, and exciting. This career is perfect for those who love engaging work and overcoming challenges. Sales roles vary greatly among companies and industries but, in all cases, sales is critical to allowing companies to meet revenue objectives.

As future leaders, let’s be mindful of the Human Energy Crisis

“We’re faced with a Human Energy Crisis.

As with climate change, warning signs abound. Just as we’ve seen melting ice caps, rising sea levels, and wildly swinging temperatures, on the human level we’ve seen languishingdepleted surge capacity and a 

By Fernanda Carvalho
Fernanda Carvalho
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The Best Managers Are Leaders — and Vice Versa

From the Harvard Business Review, read about the importance of striking the right balance between leadership and management rather than treating them as two different skill sets.

By Basundhara Parasar
Basundhara Parasar
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How to Improve your Time Management Skills

Homework, exams, networking, friends, and recruiting are all part of the graduate school experience. Unfortunately, time is limited and if not properly managed, may leave many feeling like they are doing everything and nothing at the same time.

If you …

By Fernanda Carvalho
Fernanda Carvalho
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What the Case Study Method Really Teaches

B-School case studies elicit a range of emotions from students – curiosity, excitement, and even fear!  Here is a good resource by Nitin Nohria, former dean of Harvard Business School on how to make the best of case studies and …

By Basundhara Parasar
Basundhara Parasar
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EV Charging-Station Operators Set to Battle for Ad Dollars

ChargePoint, the largest U.S. producer of EV charging stations, is rolling out an advertising display business. What’s your take on this additional space being utilized for advertising purposes? It’s a location where a growing number of people would be around …

By Anjani Shah
Anjani Shah
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