Marketing / Sales / Brand Management

Welcome to Fordham University Gabelli School of Business’ Marketing/Sales/Brand Management Community! Here you’ll find resources such as blogs, events, and resources specific to only marketing/brand management and sales to help you embrace your career and academic journey and explore Fordham’s career resources in one central space.

Marketers create and execute strategies to promote brands, products and services, to maximize profits for the company. They monitor market trends, consumer behavior, attitudes and preferences, create advertising campaigns, develop pricing strategies and targeting strategies to connect with consumers and increase awareness for their product or service offerings. Big data and analytics are integral in assisting marketers to predict consumer behavior, improve decision-making across the board and determine the ROI of its marketing efforts so top-notch analytical skills are critical in many roles.

Brand Management is a marketing function that uses techniques to increase the perceived value of a product line or brand over time. Based on the marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. Being a brand manager is like being the CEO of your own brand.

Marketing is an expansive area of expertise that encompasses many different focus areas, skills, and job descriptions. Marketing roles exist in virtually every industry and company.

A career in Sales can be fast-paced, demanding, and exciting. This career is perfect for those who love engaging work and overcoming challenges. Sales roles vary greatly among companies and industries but, in all cases, sales is critical to allowing companies to meet revenue objectives.

57 Highly Influential Business and Leadership Books That Can Boost Your Management Skills

Here’s an interesting read on about 57 highly influential business and leadership books that can help boost one’s management skills. It is believed that that new information and perspectives can help one grow smarter, more innovative and resilient. Reading …

By Anjani Shah
Anjani Shah
Read more »

8 Career Tips From People Who Landed an Internship at BlackRock

As a current student or recent graduate, one question you might be asking yourself is how can you prepare yourself for an interview and secure a job. But given the fact that interviews and application processes differ from company to …

By Maximilian Vanegas - WayUp
Sign up to WayUp to personalize your job search and apply to opportunities from Fortune 500s to startups, all in one place. Let’s get you hired! Click here
Read more »

The Career Trajectory of the Future: The Mashup

Many people started down their career paths with the belief they would stay in the same field – or even at the same company – until retirement. Some envisioned their parents’ or even grandparents’ trajectory: choosing a career, landing a …

By Ivy Exec - Ivy Exec
Ivy Exec
Ivy Exec is your dedicated career development resource.
Read more »

Remote Work: Should it Die with COVID?

Remote work has become second nature to many who have worked through the COVID-19 pandemic, but as the US begins to return to a modicum of normalcy, we’ve seen a steady return to the office. While many agree with their …

By Charles Plissner
Charles Plissner
Read more »

11 Skills Every Forward-Looking Executive is Developing in 2022

The concept of VUCA, well before the pandemic entered our lives, was coined in the managerial lexicon as shorthand for “volatility, uncertainty, complexity and ambiguity.” And today, the need to learn how to lead in a world defined by those …

By Liv McConnell - Ivy Exec
Ivy Exec
Ivy Exec is your dedicated career development resource.
Read more »



Contact & Location

(212) 636-7796

140 West 62nd Street Suite 116
New York, NY 10023

Service Hours

M 9am - 5pm
T 9am - 5pm
W 9am - 5pm
TH 9am - 5pm
F 9am - 5pm