Marketing / Sales / Brand Management

Welcome to Fordham University Gabelli School of Business’ Marketing/Sales/Brand Management Community! Here you’ll find resources such as blogs, events, and resources specific to only marketing/brand management and sales to help you embrace your career and academic journey and explore Fordham’s career resources in one central space.

Marketers create and execute strategies to promote brands, products and services, to maximize profits for the company. They monitor market trends, consumer behavior, attitudes and preferences, create advertising campaigns, develop pricing strategies and targeting strategies to connect with consumers and increase awareness for their product or service offerings. Big data and analytics are integral in assisting marketers to predict consumer behavior, improve decision-making across the board and determine the ROI of its marketing efforts so top-notch analytical skills are critical in many roles.

Brand Management is a marketing function that uses techniques to increase the perceived value of a product line or brand over time. Based on the marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. Being a brand manager is like being the CEO of your own brand.

Marketing is an expansive area of expertise that encompasses many different focus areas, skills, and job descriptions. Marketing roles exist in virtually every industry and company.

A career in Sales can be fast-paced, demanding, and exciting. This career is perfect for those who love engaging work and overcoming challenges. Sales roles vary greatly among companies and industries but, in all cases, sales is critical to allowing companies to meet revenue objectives.