MS Marketing Programs

The MS Marketing Programs group includes the MS in Marketing Intelligence, MS in Media Management, and online MS in Strategic Marketing Communications programs of the Gabelli School of Business.

The MS in Marketing Intelligence program is a STEM program where students learn both quantitative and qualitative approaches to understanding consumer behavior. Using the latest in big data analytics, combined with creative insights, students are enabled to design and implement the value-creating strategies that today’s marketers need.

The MS in Media Management program is a STEM program that prepares students for careers in both traditional and new media industries, emphasizing innovation, entrepreneurship, public relations, marketing, brand strategy, social media, and new product development. The courses are taught by full-time faculty who are recognized experts in their fields and visiting executives who have experience working with top media firms.

The online MS in Strategic Marketing Communications program prepares working professionals with the skills and the confidence to deliver creative, targeted approaches to marketing and media communications that drive organizations into the future. The online courses of this program connect students with industry experts in the global media hub.

 

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